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Category: FIELD & TRADE MARKETING

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Field Marketing Definition and Potential

The difference between the field marketing and the other forms of direct marketing is,in fact, its “face -to – face” nature: this makes it much more engaging and allows companies to meet the needs…

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Operational Marketing Agency: the glossary

An operational marketing agency is a complex structure, a reality that has to face different needs and find an effective synthesis to the most disparate instances, from the organization of the promotional event, to…

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Does branding come first, or does it sell out?

The creation of value of a brand also depends on its visibility. Each strategy must be used to obtain results and only then can we talk about advantages for the sell out. The old…

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Facebook in store as a retail strategy: the C&A case

Facebook in store: how much influence do you have on the number of “likes” a photo and a facebook status receives? If it’s rewarding to have the consent of communities, is it also rewarding…

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Perfect execution, what it is and how to implement it

Lately we hear about Perfect Execution in field marketing sector. There have certainly been great marketing professionals who have given their contribution in providing definition and examples of it. That is why we could…

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Online Marketing without Offline activities does not exist.

“Millenials” are not the only people at their ease on Internet. Actually, instruments and activities of online marketing are all-consuming, widespread and crosswise involving all the contemporary world. Having said that, saying that offline…

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Operational marketing for pharmaceutical marketing

Pharmaceutical marketing represents an approach to pharma-cosmetic and personal care sector steadily increasing. Hostess & Promoter has accrued years of experience in this sector and today it has a say to direct pharma companies…

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Green Marketing, what it is and how to implements it

Let’s start suddenly with Green Marketing definition. It is about an approach tot o activities of promotion and communication of a brand which do not impact too much on environment.       All seems clear up…

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How to organize a promotional tour : 5 key elements

“Be where our target is” is one of marketing’s golden rules and promotional tour falls into those main marketing activities to create empathy and relationships with possible customers. Promotional tour in operative marketing takes…

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Brand Ambassador in Strategies of Field Marketing

Among the most researched activities figures by companies there is that of Brand Ambassador. This figure has become more and more complex over year, above all because of the overbearing spread of web marketing…

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Robot hostess – has the era already begun?

Technology, digital and robot hostess: what is really going on in the world regarding these issues? [p] Is about to come the day in which charming and kind hostesses will be replaced by digital…

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Field Marketing Agency: useful tips to choose the best

Are you desperately looking for an efficient and professional field marketing agency? Don’t you trust the word of mouth or the internet research? The choice of Trade & Field Marketing agency is a process…

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Fiera Baselworld 2017: una delle fiere svizzere più prestigiose.

Si chiama Baselworld Watch and Jewellery Show, la fiera dell’orologeria e dell’industria dei gioielli più importante a livello internazionale che si terrà dal 23 al 30 Marzo 2017. Il countdown è già partito: mancano…

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Field Marketing Definition and Potential

The difference between the field marketing and the other forms of direct marketing is,in fact, its “face -to – face” nature: this makes it much more engaging and allows companies to meet the needs…

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Team Building Activities for Hostess & Promoter

Hostess & Promoter General Assembly took place in Florence last January 22nd, in occasion of team building activities with the participation of all the employees from all the agencies. We had the possibility to meet…

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The marketing trend between in store promotion and social networks

We all know by now how important it is for a company to manage its social accounts. From facebook advertising to customer satisfaction through twitter, it is essential to use these channels to build…

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