Category: Field Marketing EN
Field Marketing Definition and Potential
The difference between the field marketing and the other forms of direct marketing is,in fact, its “face -to – face” nature: this makes it much more engaging and allows companies to meet the needs…
Does branding come first, or does it sell out?
The creation of value of a brand also depends on its visibility. Each strategy must be used to obtain results and only then can we talk about advantages for the sell out. The old…
Facebook in store as a retail strategy: the C&A case
Facebook in store: how much influence do you have on the number of “likes” a photo and a facebook status receives? If it’s rewarding to have the consent of communities, is it also rewarding…
The role of the Interpreter in business and events
In a social reality where interconnections and contacts between people from different cultures increase, the value of the profession of interpreter for events becomes fundamental to establish communication between two or more actors who…
The ABC of Hostess & Promoter
In the world of promotion and events, specific terms (mostly of English origin) are used uniformly, both by agencies and companies wishing to promote their brand. Therefore, knowledge of marketing terminology is essential for…
How to choose photos for a hostess agency
It is very important, when you register with Hostess & Promoter, that you choose carefully the photos that will be included in the profile. The photo, especially for image events where a good presence…
Perfect execution, what it is and how to implement it
Lately we hear about Perfect Execution in field marketing sector. There have certainly been great marketing professionals who have given their contribution in providing definition and examples of it. That is why we could…
Online Marketing without Offline activities does not exist.
“Millenials” are not the only people at their ease on Internet. Actually, instruments and activities of online marketing are all-consuming, widespread and crosswise involving all the contemporary world. Having said that, saying that offline…
Operational marketing for pharmaceutical marketing
Pharmaceutical marketing represents an approach to pharma-cosmetic and personal care sector steadily increasing. Hostess & Promoter has accrued years of experience in this sector and today it has a say to direct pharma companies…
Green Marketing, what it is and how to implements it
Let’s start suddenly with Green Marketing definition. It is about an approach tot o activities of promotion and communication of a brand which do not impact too much on environment. All seems clear up…
How to organize a promotional tour : 5 key elements
“Be where our target is” is one of marketing’s golden rules and promotional tour falls into those main marketing activities to create empathy and relationships with possible customers. Promotional tour in operative marketing takes…
Brand Ambassador in Strategies of Field Marketing
Among the most researched activities figures by companies there is that of Brand Ambassador. This figure has become more and more complex over year, above all because of the overbearing spread of web marketing…
Robot hostess – has the era already begun?
Technology, digital and robot hostess: what is really going on in the world regarding these issues? [p] Is about to come the day in which charming and kind hostesses will be replaced by digital…
Field Marketing Agency: useful tips to choose the best
Are you desperately looking for an efficient and professional field marketing agency? Don’t you trust the word of mouth or the internet research? The choice of Trade & Field Marketing agency is a process…
Fiera Baselworld 2017: una delle fiere svizzere più prestigiose.
Si chiama Baselworld Watch and Jewellery Show, la fiera dell’orologeria e dell’industria dei gioielli più importante a livello internazionale che si terrà dal 23 al 30 Marzo 2017. Il countdown è già partito: mancano…
The new face of Hostess & Promoter
10 years after its birth Hostess & Promoter is renewed; evolution has always been one of the key words of the company. A working reality that is always growing, always on the move, in…
Pitti Uomo Staff: how to apply
Hostess & Promoter, as with previous editions, is selecting staff for Pitti Uomo 2016, the event in Florence in June from 14th to 17th. For this edition, as usual, there will be a full…
Field Marketing Definition and Potential
The difference between the field marketing and the other forms of direct marketing is,in fact, its “face -to – face” nature: this makes it much more engaging and allows companies to meet the needs…
