Mystery Client

Mystery Client

The Mystery Client (or Mystery Shopper) is a strategic profile in the Retail sector, characterised by numerous cycles of inspection and control. One of the main aspects of the retail world is performance monitoring.

While management software makes it possible to monitor sales and stock, it is not always possible to directly check how goods are displayed in a point of sale or how staff handle customers. This is exactly what the Mystery Client is for: checking and monitoring “anonymously” the performance of a point of sale or even of an entire retail network. Hostess & Promoter provides Mystery Client and inspector support to clients who need to strengthen their checks with a view to optimising retail marketing and trade marketing.

In addition, every year the Hostess & Promoter team invests in inspection services on its own staff.

In short, the Mystery Client carries out quality checks on the correct display of products and on the proper commitment of sales staff. These checks serve not only to monitor the staff’s work, but also to obtain important information about Visual Merchandising, sales volume and customer footfall.

Hostess & Promoter therefore guarantees, through dedicated professionals, anonymous surveys on quality and response times, and qualitative and quantitative analyses of the client’s own product or of the competition.