Mystery Client ( or Mystery Shopper ) is a strategic profile in Retail sector, characterized by several series of inspection and control.
One of main aspects of Retail world is performances’ monitoring. While management softwares allow to monitor sales and warehouse, it’s not always possible to directly control commodity’s exposure in a point of sale or customers’ management by staff.
Mystery Client is the right figure for this : “anonymously” control and monitor performances of a point of sale or even of a whole retail network.
In short, we can say that Mystery Client makes quality controls on products’ correct exposure and on right engagement of sales staff. These controls are useful to get important information regarding Visual Merchandising, sales’ volume, customers’ inflow, but also to monitor staff’s work.
Therefore, Hostess & Promoter ensures surveys on quality, on answering times, quality and quantity analysis of its product and of competition anonymously through dedicated professional figures.
Thanks to a rich database, proposed Mystery Clients perfectly correspond to typical customers of each point of sale : they are specialized in quality and quantity analysis which will be collected and sent to the customer within 24 hours.
In a more and more complex retail panorama, and with more and more shifting engagement rules on target, Mystery Client can become a strategic resource to monitor performances in order to improve operations of retail marketing and of visual merchandising.
Data collected by Mystery Client will be put together and sent to customer no later than 24 hours after.
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