Case History: Retail

SERVICES OFFERED
Staff selection, hiring and training
Reporting service within 24 hours of the end of the activity
Welcoming customers and staffing the point of sale
Explaining the benefits of the products being launched

PROMOTIONAL DYNAMICS
1 promoter at each location to engage potential customers and
encourage sign-ups for loyalty cards.

SERVICES OFFERED
Staff selection, hiring and training
Live training briefing at the client’s headquarters
Set-up of the display corner
On-the-spot selling of products
Report via the H&P App within 24h

PROMOTIONAL DYNAMICS
The main tasks of the Brand Ambassadors were:
Staffing the area and welcoming customers
Visual Merchandising – Layout management of the Timberland corner with a weekly photo report
Assisted selling and product demos
Training – Sharing the product’s technical features with both customers and point-of-sale staff
Restocking – Checking merchandise display and warehouse stock

SERVICES OFFERED
Staff selection, hiring and training
Set-up of a children’s face-painting station
Production of flyers for indoor/outdoor distribution
Production of cosplayer costumes
Set-up of a corner inside the store with a photo booth
Professional photo/video shooting service
Product sales support and drawing passers-by into the store when footfall is low
Report via the H&P App within 24h

PROMOTIONAL DYNAMICS
Engagement activity with a gadget handed out for every photo customers posted on their personal social media accounts,
with a customised backdrop and the hashtag #MYGUESS.
The presence of seamstresses customising Guess garments increased the curiosity and appeal of the promotional activity,
with many peaks of high footfall as customers waited to get their own exclusive garment.
Entertainment with children’s face painters and cosplayer mascots based on the cartoon MIRACULOUS and its 2 main characters,
Ladybug and Chat Noir. All the children present were highly involved, with photos and fun make-up moments.
Engagement activity outside the store, inviting passers-by to take selfies in front of the store window,
customised specifically for the event, and handing out flyers.

SERVICES OFFERED
Staff selection, hiring and training
Live training briefing at the client’s headquarters
Set-up of a corner inside the store with food & beverage catering,
a make-up artist for the event, branded biscuits and an ice cream cart at the store entrance.
Product sales support and drawing passers-by into the store
Report via the H&P App within 24h

PROMOTIONAL DYNAMICS
Staffing and welcoming customers inside the store
Food & Beverage offered for specific events
Providing information and technical features of the product the company wants to push or launch.
Engagement and experiential marketing with DJ set and entertainment + distribution of branded food

SERVICES OFFERED
Recruitment and contracting of Brand Ambassadors. Skills required: sporty people with a passion for running, good sales skills and a flair for dealing with the public
Support in organising the training days
Liaising with the store contacts to plan and organise the calendar of activation days to be held in each point of sale
Quantitative and qualitative report

PROMOTIONAL DYNAMICS

Goal of the activity: to offer consumers an exclusive shopping experience through personalised advice based on an analysis of the customer’s goals, usage, habits, running level and degree of pronation, and a recommendation of the most suitable technical item.

On each activation day, our Brand Ambassadors were responsible for:

Training the store staff to present the new running products, describing their technical details and main features, and checking that the visual guidelines were correctly applied.
Personalised sales advice, based on pronation analysis and running style, working alongside the point-of-sale staff.
Detailed checks of the product stock on hand and preparation of reorders
Completing the quantitative, qualitative and photographic report on the portal