IT / ES

Case History: ho.re.ca

Trade Marketing events in the distribution realities of the points of consumption

Aperol spritz

CUSTOMER
DAVIDE CAMPARI SPA

LOCATION
Restaurants, Coffee Bars, Clubs all over Italy

PROJECT
HoReCa Aperol Spritz

TERRITORIAL COVERAGE
National

SERVICES OFFERED
Staff’ selection, hiring and training
Back office’s management and clubs’ booking
Logistics and kitting services
Professional figures like Djs, photographers and videomakers to enliven the event
Reporting service within 24 hours from end of activity
Customers’ engagement and encouragement to consumption
Gadgets’ free gifts to consumers

PROMOTIONAL DYNAMICS
Per each consumption of Aperol Spritz made by customers, hostess distributes original branded gadgets. Required hostess are often two and can be supported by photographer, videomaker, bartender, Dj, vocalist to enliven the event inside a place.

jagermeister

CUSTOMER
Davide Campari S.p.A.

LOCATION
Restaurants and pizza restaurants
Evening clubs after dinner
Discotheques

PROJECT
HoReCa Jagermeister

TERRITORIAL COVERAGE
National

SERVICES OFFERED
Staff’ selection, hiring and training
Back office’s management and clubs’ booking
Logistics and kitting services
Professional figures like Djs, photographers and videomakers to enliven the event
Reporting service within 24 hours from end of activity
Customers’ engagement and encouragement to consumption
Gadgets’ free gifts to consumers

DYNAMICS
Hostess for customers’ engagement, encouragement to consumption and delivery of gadgets.
Stewards in charge of explaining perfect serving of bitter, by proposing its tasting and giving gadgets.
Training to clubs’ staff

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