Tour Leader must coordinate on-site activities; it is in fact not only in charge of material and of means it manages but also of all staff it trains and coordinates in every tour’ stage.
Skills required are : reliability, seriousness, proactivity, professionalism and open mind to team building and to team work. Tour Leader must lead the way to staff and to not impose itself as a boss.
It must be proactive and must encourage its staff in giving maximum during activity, making Hostess & Promoter’s briefing and customer’s one respect from technical training to attitude.
It manages operations of the event staff, drives all means to deplace from one stage to another, controls promotional material, deals with settings up and dismantlings and completion of post-activity reports.
Crucial professional figures for any kind of field marketing activity. They represent the face and voice of a brand.
Figure di riferimento che stanno prendendo campo negli ultimi anni all’interno dello scenario digitale dei social network e che hanno il ruolo di generare influenza e trasmettere valori, legati ad uno o più brand.
Figure employed in extended activities. It is highly trained on products and services of the represented brand and promote capabilities of engagement to the audience.
Figure in charge for management and efficiency of a tour marketing or road show activity with detailed logistical and monitoring tasks.
Complementary figures for field marketing activities that include entertainers, dancers, Djs, photographers and many other.
Strategic profile in the retail sector. It continues several inspection cycles to assess management and sale performances of one or more stores.
Professional figure in charge for the brand’s presence on shelves as well as in warehouse, directly fostering shopping experience.