inStore Marketing and Retailtainment represent the answer to “ Experiential Marketing” ‘ s demand as purchase lever and brand’s knowledge. Use of solutions for sales support and driven sale through promoters represents a surplus as regards perception of product and chances of differentiation.
With an activity of Instore Marketing it is possible not only to increase awareness on a brand exactly in places where audience can find it, but to create a distinction from competitors from an “ experiential “ point of view.
Interaction with Instore customer is essential because it is reached in the exact moment of purchase : if we are able to intervene in a focused and concise way but with professionalism we help product to increase sales and be visible. Operations of instore marketing are performed when a brand wants to make its visibility more intense and pushes sell-out of its products.
Hostess & Promoter selects qualified promoters with particular care to retailtainment and promotion devoted to target audience, in all distribution channels : main MMRs and GDS, malls and monobrand points of sale up to reach airports and always ensure all certificates needed for internal access ( H.A.C.C.P. , job safety, airport license ).
Hostess & Promoter deals with setting up of Pop materials on points of sale, of promotional logistics, of its partners’ image’s improvement with a steady training on points of sale and local control measures to provide a high quality standard.
Besides promotional staff, Hostess & Promoter has a professional and specialized staff to entartain point of sale : chefs, bakers, entertainers, artists, frontmen, musicians, mascots…
All these items represent the perfect ingredients for a receipt of Instore Marketing really efficient : to deal with the potential customer in a casual less forward-looking way is the worst approach we can have today to promote a brand and get close to one’s consumers.
Do you think that an Instore Marketing activity can help your brand in being more visible?