IT / ES

Case History: GDO

DYSON

CUSTOMER
Dyson S.r.L.

LOCALITATION
100 GDS and RETAIL points of sale on several Italian cities

PROJECT
MMR In store Promotion and Shop & Shop

TERRITORIAL COVERAGE
National

SERVICES OFFERRED
Staff’ selection, hiring and training
Live training briefing at the customer’s headquarters
Experimented sale and demo on instore products
Reporting service within 24 hours from end of activity

PROMOTIONAL DYNAMICS
Brand Ambassador for the demonstration and sale of different ranges of small household appliances, from vacuum cleaners to cleaning robots.
The demonstration also includes a test of the product to verify its effectiveness and advantages compared to its competitors.

PANASONIC

CUSTOMER
Panasonic Marketing Europe GMBH

LOCATION
Pdv Mediaworld, Unieuro, Expert, Trony

PROYECT
Barber Show Tour Instore

TERRITORIAL COVERAGE
National

SERVICES OFFERED
Staff’ selection, hiring and training
Selection and hiring of professional and experienced barbers
Service of dossiers’ and bureaucracy’s management for admission of promoter and team leader in points of sale.
Reporting service within 24 hours from end of activity.
Setting up and dismantling services in point of sale

PROMOTIONAL DYNAMICS
One team per each location composed of : 1 professional barber for shave’ and hair’s adjustment with Panasonic shaver and products; 1 hostess for customers’ engagement and proposal for shave’ and hair’s cutting ; 1 team leader for activity’s coordination, setting up, dismantling, agreements with head of GDS department and service of photographic report. Launch of product with explanation of technical features, experiential show and product’s live test on the most interested customers.

Red Bull

CUSTOMER
Red Bull

LOCATION
MMR and GDS (Trony, Unieuro, Autogrill, Conad, Carrefour, Metro, Auchan, Finiper, Bennet, Ipercoop, Il Gigante, Emme Più, Simply, Panorama, Pam,, Le Clerc)

PROYECT
Instore Promotion

TERRITORIAL COVERAGE
All national territory

SERVICES OFFERED
Selection, hiring and training of staff with possible H.A.C.C.P.; production of material for setting up ( customized on the service’s base); Promoters with H.A.C.C.P. certifications ; supply of branded clothing; logistical service with gadgets’ handling and setting up ; in-field settings up and dismountlings ; logistical sector; reporting service within 24 hours from end of activity * on the evaluation sheet filled by supervisors.

PROMOTIONAL DYNAMICS
Activity of hiring instore with tasting and delivery gadgets to each package purchased. Sell-out increase goals achieved, with particular focus on special editions including Red Bull Inspire Fiber, Red Bull Street Fighter, Red Bull Neymar, Red Bull Formula 1.

Surprise and attract the consumer
Offer him a playful and interesting experience that will stay in his memory
To promote the tasting and the knowledge of the products, explaining at best their characteristics and quality
Indicate how the customer closes the purchase at the cash desk.

Unigrà

CUSTOMER
Unigra

LOCATION
MMR point of sale

PROYECT
Instore Promotion “OraSì”

TERRITORIAL COVERAGE
All national territory

SERVICES OFFERED
Selection, hiring and training of staff with possible H.A.C.C.P.
Creation of all promotional and playing mechanics connected to immediate sale
Concept of setting up materials
Concept of gadgets
Production and branding of clothing and of visibility material ( stand’ setting up and gadgets )
Logistical sector with gadgets’ handling and setting up
On-field settings up and dismountlings
Service of management files and bureaucracy to credit promoters in points of sale
Reporting service within 24 hours from end of activity; * on the base of evaluation sheets filled by supervisors.

PROMOTIONAL DYNAMICS
Instore engagement with tasting and gadgets’ delivery through games and attendance to underway promotions.

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