IT / ES

Case History: GDO

DYSON

CUSTOMER
Dyson S.r.L.

LOCALITATION
100 GDS and RETAIL points of sale on several Italian cities

PROJECT
MMR In store Promotion and Shop & Shop

TERRITORIAL COVERAGE
National

SERVICES OFFERRED
Staff’ selection, hiring and training
Live training briefing at the customer’s headquarters
Experimented sale and demo on instore products
Reporting service within 24 hours from end of activity

PROMOTIONAL DYNAMICS
Brand Ambassador for the demonstration and sale of different ranges of small household appliances, from vacuum cleaners to cleaning robots.
The demonstration also includes a test of the product to verify its effectiveness and advantages compared to its competitors.

PANASONIC

CUSTOMER
Panasonic Marketing Europe GMBH

LOCATION
Pdv Mediaworld, Unieuro, Expert, Trony

PROYECT
Barber Show Tour Instore

TERRITORIAL COVERAGE
National

SERVICES OFFERED
Staff’ selection, hiring and training
Selection and hiring of professional and experienced barbers
Service of dossiers’ and bureaucracy’s management for admission of promoter and team leader in points of sale.
Reporting service within 24 hours from end of activity.
Setting up and dismantling services in point of sale

PROMOTIONAL DYNAMICS
One team per each location composed of : 1 professional barber for shave’ and hair’s adjustment with Panasonic shaver and products; 1 hostess for customers’ engagement and proposal for shave’ and hair’s cutting ; 1 team leader for activity’s coordination, setting up, dismantling, agreements with head of GDS department and service of photographic report. Launch of product with explanation of technical features, experiential show and product’s live test on the most interested customers.

Red Bull

UnigrĂ 

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