GDO & GDS

SERVICES OFFERED
Staff selection, hiring and training
Live training briefing at the client’s headquarters
On-the-spot selling and in-store product demos
Reporting service within 24 hours of the end of the activity

PROMOTIONAL DYNAMICS
Brand Ambassador for the demonstration and sale of different ranges of small household appliances,
ranging from vacuum cleaners to cleaning robots, and from air treatment to personal care.
The demo also includes a product test to verify its effectiveness and advantages over competitors.

SERVICES OFFERED
Staff selection, hiring and training
Selection and hiring of professional, experienced barbers
Paperwork and administrative management for placing promoters and team leaders in the points of sale
Reporting service within 24 hours of the end of the activity
Set-up and dismantling service at the point of sale

PROMOTIONAL DYNAMICS
One team for each location, made up of:
1 professional barber for beard and hair trims with a Panasonic shaver and products;
1 hostess for customer engagement and to offer haircuts and beard trims,
1 team leader for activity coordination, set-up, dismantling,
agreements with the GDS department manager and photo report service.
Product launch with explanation of the technical features,
experiential show and live product tests on the most interested customers.

SERVICES OFFERED
Selection, hiring and training of staff, with HACCP where required;
Production of set-up materials (customised to the service);
Promoters holding an H.A.C.C.P. certificate;
Supply of branded clothing;
Logistics service with handling of gadgets and set-up materials;
On-site set-up and dismantling;
Logistics service;
Reporting service within 24 h of the end of the activity

PROMOTIONAL DYNAMICS
In-store engagement activity with tasting and a gadget given with every pack purchased. Sell-out growth targets achieved, with a particular focus on special editions including Red Bull Inspire Fibra, Red Bull Street Fighter, Red Bull Neymar, Red Bull Formula 1.

• Surprise and attract the consumer
• Offer them a fun, interesting experience that stays in their memory
• Encourage tasting and knowledge of the products, explaining their features and quality as clearly as possible
• Show the customer how to complete the purchase at the checkout

SERVICES OFFERED
Selection, hiring and training of staff, with HACCP where required
Creation of the entire promotional and game mechanic linked to immediate sale
Concept of set-up materials and gadgets
Production and branding of clothing and visibility materials (stand set-up and gadgets)
Logistics service with handling of gadgets and set-up materials
On-site set-up and dismantling service
Paperwork and administrative management for promoter accreditation at the points of sale
Reporting service within 24 hours of the end of the activity; *based on the evaluation sheets completed by the store department managers

PROMOTIONAL DYNAMICS
To launch the new products of the Orasì brand, we created an in-store engagement mechanic with tasting and the distribution of highly original gadgets, consistent with the brand’s image.

Every person who comes up to the stand is intercepted by the promoter and invited to take part in a prize draw, reaching bare-handed into a jar full of rice grains. The link to the essence of the promoted product is immediate and recreates a first tactile experience. The promotional dynamic continues with a taste experience as the product is sampled. The action closes with the sell-out, which leads the potential customer to put the product in the trolley and complete the purchase.

SERVICES OFFERED
Personnel selection, recruitment and training
Back-office management and real-time replacements
Support service for setting up the fruit counter
Promoter service with intermittent (on-call) employment contracts
HACCP certification service for food handling
Report service within 24 hours
Distribution of information materials and gadgets

PROMOTIONAL DYNAMICS
Promoters promote loose organic fruit and extracts through assisted selling. Engagement and tasting activities to test the quality of the products. With 1 purchase, customers can receive a promotional gadget.

SERVICES OFFERED

Staff selection, hiring and training

Storage and shipping of materials to the staff

Promotional corner set-up service

Paperwork and administrative management for placing promoters in the points of sale

Reporting service within 24 hours of the end of the activity

DYNAMICS

Stand set up with POP materials.

Mechanic with a flyer and a gadget on purchase of 2 of the client’s products.

SERVICES OFFERED
Staff selection, hiring and training
Storage and shipping of materials to the staff
Promotional corner set-up service
Paperwork and administrative management for placing promoters in the points of sale
Reporting service within 24 hours of the end of the activity

DYNAMICS
Stand set up with POP materials.
Mechanic with flyers and a gadget on purchase of two products.

SERVICES OFFERED
Staff selection, hiring and training
Reporting service within 24 hours of the end of the activity
Kitting and shipping service (desk + t-shirt + ice bucket + gadgets)
Back-office management of the points of sale

DYNAMICS
Lemonsoda promotion with a stand set up with POP materials.
A gadget and a flyer are given with the purchase of the products being launched.

SERVICES OFFERED
Staff selection, hiring and training
Reporting service within 24 hours of the end of the activity
Kitting and shipping service (refrigerated box + desk + flyers + bull + gadgets)
Production of POP materials
Ice supply

DYNAMICS
Promotion, tasting and on-the-spot selling with a gadget giveaway mechanic

SERVICES OFFERED
Staff selection, hiring and training
Reporting service within 24 hours of the end of the activity
Kitting and shipping of visibility materials to the point of sale
Set-up of the promotional stand according to the company guidelines

DYNAMICS
Promotion and on-the-spot selling of Virbac products for our four-legged friends, with a gadget giveaway mechanic, in GDO and GDS stores throughout Italy. Our promoters explained the benefits of Effitix products in detail to drive sales.

SERVICES OFFERED
Selection, hiring and training of staff with Show Cooking experience
HACCP course service to update staff certificates where needed
Reporting service within 24 hours of the end of the activity
Kitting and shipping of visibility materials to the point of sale
Set-up of the promotional stand according to the company guidelines

DYNAMICS
Promotion and on-the-spot selling of the new Snips microwave oven products.
Our Brand Ambassadors gave information and advice to customers in GDO and GDS points of sale and starred in a genuine in-store Show Cooking, demonstrating how easy it is to prepare food with the brand’s products.

SERVICES OFFERED
Selection, hiring and training of staff experienced in tasting activities
HACCP course service to update staff certificates where needed
Staff accreditation with the 7 different GDO retail chains
Reporting service within 24 hours of the end of the activity to verify the effectiveness of the promotion
Kitting and shipping of visibility materials to the point of sale
Set-up of the promotional stand according to the company guidelines

PROMOTIONAL DYNAMICS
This instore promotion and on-the-spot selling activity took place throughout Italy to tell the story of the INNOCENT brand and present it. The promotion aimed to drive purchases of the beverage products, while also keeping an eye on social causes and eco-sustainability.
The promotional campaign, called “Tanto di Cappellino”, provided that for every bottle of Innocent juice sold, 20 cents would go to charity, to Auser, an association that supports and listens to elderly people.

SERVICES OFFERED
Selection, hiring and training of staff experienced in loyalty card activities
Staff accreditation at Carrefour supermarkets in large-scale retail (GDO)
Reporting service within 24 hours of the end of the activity to verify the effectiveness of the promotion in terms of card sign-ups
Kitting and shipping of visibility materials to the point of sale (promotional stand with plexiglass, protective equipment (gloves and masks), electronic devices (tablets))
Set-up of the promotional stand according to the company guidelines

PROMOTIONAL DYNAMICS
This instore promotion and on-the-spot selling activity took place in the GDO chain under the CARREFOUR banner in Tuscany and Liguria.
The in-store promoters handled the activation and promotion of the Cooperativa Etruria Retail loyalty cards in 80 new Carrefour points of sale.
The promoters’ goal was to engage as many customers as possible and offer them the activation of the new loyalty cards or the replacement of their current Carta Club cards.
During the promotional activity, over 310 in-store activation days, the promoters activated 22,400 loyalty cards for the stores’ customers.