In the world of promotion and events, specific terms (mostly of English origin) are used uniformly, both by agencies and companies wishing to promote their brand. Therefore, knowledge of marketing terminology is essential for anyone wishing to work in the sector, in order to be able to demonstrate professionalism and fully understand the briefing (ah, you don’t know what the briefing is? so read on…) that is often sent before the start of the activity. Therefore, we thought to indicate a brief, and therefore not exhaustive, glossary of the most commonly used words, in the hope that it will be useful to you to do your job better…. Here is the Host and Promoter of abc.