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Retail is, by definition, the economic sector closest to the consumer. While online communication is educating a new generation of consumers who are more informed and eager to communicate with the brand, on the…

We all know by now how important it is for a company to manage its social accounts. From facebook advertising to customer satisfaction through twitter, it is essential to use these channels to build…

A job interview: In America it is common to say “You never have a second chance to make a first impression”. If in life you often have the opportunity to change your mind about…

Today’s competition between brands for a particular market is certainly a difficult and demanding challenge: if it is not dealt with correctly, it can happen to be among the main brands that will cover…

We had the opportunity to talk, in our blog, about how the canons of female beauty have changed, but what has happened since the nineties to date, in Men’s Fashion? For men’s fashion models,…

Today the London Olympics begin, the most important sporting event and, above all, the most important in the world in terms of visibility (also for tourism marketing): for this reason, in every edition, it…