Hostess & Promoter’s goals have always been innovation and research to develop technologies that improve the management and measurement of service effectiveness

Innovation and research are the driving force of Hostess & Promoter, which renews itself in line with developments in the market and in technology.

In fact, Hostess & Promoter has an IT department dedicated to development and technological research, built around its own digital platform, which supports project managers in every operational phase: from recruitment and training to briefings and e-learning questionnaires, through to the online reports that close each activity, designed ad hoc together with the client.

The geolocated tech approach is essential both for retail promotion activities, to assess customer flows, footfall, sales and contacts, and for street activities, to follow field actions more closely and check staff punctuality and attitude.

Speed, Precision, Timeliness: these are the goals of IT research applied to Field and Trade marketing.

Its focus on innovation and research gives Hostess & Promoter the confidence to move in a world where technology advances at the speed of light.

Through Innovation and Research solutions, the client can receive detailed, geolocated Reports, the sell-out or the number of contact records collected, in live timing. These solutions range from proximity marketing to real-time reporting, and from audience engagement tools to direct interaction with people, who can enjoy an engaging, if not truly immersive, experience thanks to an IT-Driven approach.

Finally, the staff employed will always be properly trained by the Innovation and Research team to make the most of the technology used. It is no coincidence that Hostess & Promoter can boast continuous training on an e-learning platform, well-tested processes for monitoring customer satisfaction and detailed briefs.

In this way, qualitative and quantitative control of operational marketing actions is always possible.