Case History: Tour

SERVICES OFFERED
Staff selection, hiring and training
Roadmap planning
Supply of branded clothing
Logistics service with gadget handling and set-up
On-site set-up and dismantling
Branding of materials and vehicles

PROMOTIONAL DYNAMICS
Distribution of samples in several locations in the Dolomites for the Leopard Winter Tour.
Staff made up of 2 stewards for coordination, materials handling and set-up;
3 hostesses to approach customers, run engagement and entertainment activities and distribute branded samples.

SERVICES OFFERED
Staff selection, hiring and training
Scouting of town squares, management of public land occupation (OSP), municipal advertising tax (ICP) and permits
Vehicle rental and branding
Logistics service with gadget handling and set-up
Materials storage service
Reporting service within 24 hours of the end of the activity

PROMOTIONAL DYNAMICS
Team made up of 1 Team Leader to supervise and support the work of the rest of the team;
1 Materials Assistant to resupply the staff with consumables and promotional materials;
1 contact hostess for engagement activities and interactive games, handing out gadgets and flyers;
1 stand hostess to interact with customers and give away free gadgets.

SERVICES OFFERED
Selection, hiring and training of a team of brand ambassadors sent out across the sector circuits
Back-office service for coordination and contact with distributors, wholesalers, resellers and garages all over Italy
Logistics service with handling of gadgets and flyers
Materials storage service
Reporting service within 24 hours of the end of the activity
Provision of a company vehicle to reach the locations set during the back-office phase

PROMOTIONAL DYNAMICS
Team made up of 1 Team Leader to supervise and support the work of the rest of the team;
1 Assistant in charge of consumables and promotional materials, resupplying the staff;
1 Brand Ambassador for training and engagement activities, handing out gadgets and flyers and selling promotional packages, with an invitation to enter a final prize competition

SERVICES OFFERED
Selection, hiring and training of the tour leader and the local staff (hostesses and stewards)
Back-office service for coordinating the tour stops and managing the tour leader’s per diems
Logistics service with handling of set-up and promotional/communication materials
Materials storage service in the central warehouse
Reporting service within 24 hours of the end of the activity
Provision of a branded vehicle to reach the locations set during the back-office phase

PROMOTIONAL DYNAMICS
Team made up of 1 Tour Leader to coordinate the local staff, act as the point of contact with the venues at each tour stop, and manage and move promotional and communication materials, set-up materials and consumables;
1 Steward and 1 Hostess with experience in the Beverage sector to provide information on the new Jameson-based cocktail. The goal: building product awareness through tasting and driving purchases through a playful experience and shots taken with a branded photo booth.

SERVICES OFFERED
Selection, hiring and training of the tour leader and the local staff (hostesses and stewards)
Back-office service for coordinating the stops at venues and nightclubs and managing the tour leader’s per diems
Creative service (communication concept design, production of set-up materials, gadgets and staff uniforms)
Logistics service with handling of set-up and promotional/communication materials
Materials storage service in the central warehouse, van rental and management
Reporting service within 24 hours of the end of the activity
Provision of a branded vehicle to reach the locations set during the back-office phase

PROMOTIONAL DYNAMICS
Team made up of 1 Tour Leader to coordinate the local staff, act as the point of contact with the venues at each tour stop, and manage and move promotional and communication materials, set-up materials and consumables;
3 Hostesses and 1 Steward with experience in the Beverage sector to provide information on the Absolut cocktail.
The goals of the Tours: giving the brand visibility, spreading product knowledge through tasting, building social media buzz through the publication of photos or GIFs, and engaging customers by encouraging consumption of the product and handing out gadgets.
The winning element was the playful, viral experience created by the branded photo booth set up on site, which caught customers’ attention with fun GIFs to share on their own social media profiles.

SERVICES OFFERED
Staff selection, hiring and training
Scouting of wholesale markets, management of public land occupation (OSP), municipal advertising tax (ICP) and permits
Vehicle rental and branding
Logistics service with gadget handling and set-up
Materials storage service
Reporting service within 24 hours of the end of the activity

PROMOTIONAL DYNAMICS
Team made up of 1 Team Leader to supervise and support the work of the rest of the team;
1 Assistant in charge of consumables and promotional materials, resupplying the staff;
2 Brand Ambassadors for training and engagement activities, handing out gadgets and selling, with an invitation to enter a final prize competition

SERVICES OFFERED
Staff selection, hiring and training
Scouting of beach clubs, management of public land occupation (OSP), municipal advertising tax (ICP) and permits
Logistics service with gadget handling and set-up
Materials storage service
Reporting service within 24 hours of the end of the activity

PROMOTIONAL DYNAMICS
Team made up of 1 Team Leader to supervise and support the work of the rest of the team;
2 Hostesses for handing out fruit under the beach umbrellas, fruit cocktails (available at the bar and made with fresh fruit), an entertainment quiz game, a photobooth with prints, and gadgets;
1 Steward;