How to develop an In store Promotion strategy
In store promotion activities include all the field marketing operations that take place where products and services are sold directly. From large-scale retail (GDO) and specialised large-scale retail (GDS) to temporary stores, In store Promotion activities maximise brand exposure in the very places where the brand is sold.
In store operations are essential for launching new products and also for stock renewals. In store promotion aims to increase public interest in a specific product (or brand).
During In store activities, the promoter plays a crucial role, not only in engaging the public effectively but also in showcasing the features and qualities of whatever is being promoted.
All indoor and outdoor actions are studied at a preliminary stage so that they can be adapted to the widest variety of sales locations, such as large-scale retail (GDO), pharmacies, tobacconists, gyms, beach resorts, galleries, shopping centres, stations, cinemas and local markets.
Hostess & Promoter not only has years of experience in In store promotion activities across different sales channels and in many product sectors, but also a database of over 100,000 specialised profiles and technology platforms that support the successful performance of In store activities.
In store promotion includes activities designed to increase direct sell-out in stores, but also to optimise shelf rotation, as well as sampling (that is, letting people try a product first-hand) and in-store entertainment (always delivered by specialised staff).
It is no coincidence that the most important roles for this type of activity are the merchandiser, promoters and specialised technical profiles. Hostess & Promoter also specialises in analysing and monitoring warehouses and logistics during In store promotional campaigns.
Alongside the activities mentioned above, there is also Shop in Shop, where a business grants part of its internal space to another brand (as often happens in large-scale retail, GDO). Hostess & Promoter has the expertise and experience to set up and manage shop in shop spaces in a wide range of product sectors.
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