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Category: Marketing & Unconventional Communication

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Photo Booth and Sharing Box: the digital in the new promotional mechanics

They are called in many ways: Photo Booth, Photo Box, Print Station, Totem Print, Sharing Box, Photo Box, Photo Booth Box, Selfie Box, Vintage Cabin…..we just mention a few, but we could go on…

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Operational Marketing Agency: the glossary

An operational marketing agency is a complex structure, a reality that has to face different needs and find an effective synthesis to the most disparate instances, from the organization of the promotional event, to…

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Merchandiser: strategic profile in retail and in-store promotion

In an increasingly diverse market, the role of the Merchandiser becomes all the more important: it is the responsible profile that ensures that the product is displayed at the point of sale at the…

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Stickering as a low-cost Guerrilla Marketing technique

Often it has been the winning strategy to declare the brand awareness of emerging projects in an economic but effective way: we are talking about stickering, one of the most used guerrilla marketing techniques…

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The importance of packaging in in-store promotion and visual merchandising

Among the communication tools of a product at the point of sale, packaging certainly has a basic role in the evaluation of the product, positioning itself as one of the most effective means. The…

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Advertising that uses “flashes of the crowd”: advantages and risks of Flash mobs

Literally it’s a “flash of the crowd”: but how does Flash Mob come about and what are its strategic potentials? There are terms that, unknown until a few years ago, have now entered the…

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Ambush Marketing

Do you know what ambush marketing means? It is an English term that refers to ambush marketing: it is the particular strategy that leads some brands to “take advantage” of the media visibility given…

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The importance of the Promoter in experiential marketing

During the 1980s and 1990s, advertising communication, conveyed mainly through the general media, had defined its clear separation from the distribution channel: with the advent of large supermarkets and hypermarkets that determined the time…

Public Land Occupancy Permits: how to rely on expert hands

When organizing an outdoor activity it is essential to structure impeccably a request for public land occupation or to obtain leafleting permits. It is in fact in spring that brands take to the streets,…

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What are incentive travel?

Hostess & Promoter is leaving. Destination Spain, more precisely Barcelona, the company has in fact given its employees a travel award. Matteo Laporta, CEO & Founder of Hostess & Promoter, called a meeting of…

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Diario di una Hostess #1: Open Day a Firenze

Inauguriamo una nuova rubrica all’interno del nostro blog: “Diario di una Hostess” dove le nostre hostess condivideranno con voi le proprie esperienze e consigli sul lavoro dell’hostessing e della promozione. Questa prima articolo è…

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Event Marketing le tendenze per il 2016

Quali saranno per l’Event Marketing le tendenze del 2016? Abbiamo ricapitolato le principali parole chiave da tenere d’occhio per organizzare un evento promozionale di successo. SOCIAL-FRIENDLY: E’ impossibile oggi creare un evento senza considerarlo…

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Buzz Marketing: what is it?

The primary goal of a buzz marketing strategy is to cause a stir: to keep the attention in a unusual and in nowadays way, and recently became one of the most effective form of…

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Digital Retail Marketing: new perspectives

Digital Retail Marketing: is a hot topic at the tables of the marketing divisions of major brands as well as in academic professorships, as a new line of study for a new and still…

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Street Marketing Example: the funniest case histories

We already talked about Guerrilla Marketing and its potential as “unconventional” communication strategy. The Guerrilla in fact is attracting more and more Marketing divisions of the big brands for two reasons: it is low-cost…

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Retailtainment: what it is and its importance in Retail Marketing

Retail is, by definition, the economic sector closest to the consumer. While online communication is educating a new generation of consumers who are more informed and eager to communicate with the brand, on the…

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Tourism Marketing actions for the Lazio region at the London Olympics

Today the London Olympics begin, the most important sporting event and, above all, the most important in the world in terms of visibility (also for tourism marketing): for this reason, in every edition, it…

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