Banks and other financial institutions are in fact a more informed customer and with greater bargaining power but, at the same time, far more bewildered by the complexity of what he sees happening in the financial markets: the service provider must take into account that you have in front a party that, better informed, it is, at the same time, less sensitive to stimuli generated by traditional advertising and promotional campaigns.
Innovation thus becomes necessary to maintain this relationship strong: the main demand of the customer, in fact, is to establish with their financial services provider agency a “total” experience, that can gratify him even at the relationship and human level, and on which to place their complete trust.
The new trend, then, sees the passage from the ``customer satisfaction`` to the ``customer experience``, which becomes the central figure of the promoter that gives a human face to the service offered.
The possibility of organizing briefings both on site and through e-learning platform allows us to reduce costs, as well as to ensure the preparation of the profiles activated on the characteristics of promoted services and communication techniques to use.
We take care of all logistical and organizational aspect, so that every customer can be sure of the best results of each marketing action.