Merchandising

The Sale Point is the place where the customer is more sensitive to communication activities and where you define preferences.

The merchandising is the key strategy to increase product turnover and profitability of the Point of Sale. The permanent and dynamic assortment adaptation and appropriate presentation of goods is guaranteed through the passage of the merchandisers.

The merchandising is the marketing of the retail outlet and has the specific task of regulating the buying behavior of consumers in order to stimulate impulse buying and facilitate the rational purchase

That’s why Hostess & Promoter has developed over the years a specific expertise in the merchandising field, also using the technology necessary to manage logistics and storage of materials. Thanks to its widespread presence in the territory, the company only offers profiles domiciled in the targeted areas, in order to control the rotation of the products and the supervision of stores on a national scale through a single representative.